Description

Tawkify empowers relationship-ready singles to find quality matches. A vibrant and forward-thinking company dedicated to creating positive and meaningful relationships, Tawkify leverages deep match expertise to determine both chemistry and compatibility. Relationship success happens with Tawkify.

A high-growth and high volume market leader dedicated to fostering entrepreneurial thinking and high-impact leadership, we are looking to grow our team with this newest opening.

Title: Marketing Manager

Location: 100% Remote 

Job Description: 

Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities:

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.

  • Deploy successful marketing campaigns and own their implementation from ideation to execution.

  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

  • Build strategic relationships and partner with key industry players, agencies, and vendors.

  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

  • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.

  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV, and retention.

  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors.

Skills & Qualifications:

  • Bachelor's degree in marketing, finance, business administration, or similar.

  •  Master's degree in a relevant field will be advantageous.

  • At least two years experience as a Marketing Manager.

  • Extensive knowledge of marketing strategies, channels, and branding.

  • Superb leadership, communication, and collaboration abilities.

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

  • Strong time management and organizational abilities.

  • Experience in setting up and optimizing Google Adwords campaigns.

  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.

  • A sense of aesthetics and a love for great copy and witty communication.

  • Up-to-date with the latest trends and best practices in online marketing and measurement.

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