Description Tawkify empowers relationship-ready singles to find quality matches. A vibrant and forward-thinking company dedicated to creating positive and meaningful relationships, Tawkify leverages deep match expertise to determine both chemistry and compatibility. Relationship success happens with Tawkify. A high-growth and high volume market leader dedicated to fostering entrepreneurial thinking and high-impact leadership, we are looking to grow our team with this newest opening. Title: Director of Marketing Location: 100% Remote Job Description: Seeking an experienced and polished Director of Marketing. This person will report to the VP of Marketing. This role oversees the design and execution of the media strategy – with a strategic and planning role in current and future inbound/outbound channels. This role also manages conversion-based content strategies and planning. Success in this role will require strong digital strategy and channel execution experience, marketing and data operations knowledge and the ability to operate in an emerging/developing organization. Responsibilities: Evolve, promote, and grow the company's digital and omnichannel footprint; drive desired behavior change and conversion goals through the management and delivery of robust digital programsLead development, implementation and prioritization of demand generation programs and strategy through media placement strategies, automated nurture, drip, user ranking and lead scoring Design and manage planning of lead generation channels to include general content, SEO, organic social and website content designed for conversion and ecosystem growthTrack, analyze and account for the effectiveness of each demand generation campaign; identify strategies and tactics for improvementLead with data; ensure data is a priority and measurement strategies are designed at the onsetAnalyze technology trends and identify new opportunities to help drive an enterprise level digital marketing optimization programSeamlessly integrate omni-channel strategies into the overall product brand plan, ensuring alignment with the overall brand vision & strategy driven by MarketingSpearhead novel & innovative ways of working in the spirit of delivering the ideal customer experienceStay abreast of industry trends, media channel opportunities and and earned media strategiesManage project timelines, budgets and all key deliverables aligned to launch readinessAbility to construct, write, facilitate and field research highly desiredManage relationships and team members effectively; focussing on skills, education and goalsSkills & Qualifications: Bachelor's degree in marketing, advertising, business administration, or similar8+ years of progressive, relevant experience in an agency or client-side (experience in a high-volume B2C environment required, start-up background helpful)Deep digital & omni-channel media strategy and inbound/outbound execution experience across core channels requiredDemonstrated knowledge of marketing operations, data operations and data privacy (first-party data strategy preferred)Experience with leading marketing technologies in support of web/mobile/app experience, automation, performance & insight generation and legal complianceProven ability to work cross-functionally and on multiple projects simultaneouslyResourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organizationConfident with business intelligence, data visualization, interpreting correlation and causation, creating reports and dashboards, analyzing data for testing and recommendationsEnergized and challenged with figuring things out vs a completed blueprint to followComfortable with establishing parameters for technical and marketing activities while implementing effective strategies to increase revenue and optimize the use of company resourcesPassionate about relationship-ready singles finding relationship success and creating new and improved ways for Tawkify to support that goal Continue Reading First Name Last Name Email Phone number Do you have at least 8+ years of progressive, relevant experience in an agency or client-side Yes No Do you have experience in a high-volume B2C environment required Yes No What is the largest media budget you have managed? (enter numerical amount) Do you have 8+ years experience designing and executing demand generation strategies for paid social Yes No Do you have 5+ years experience designing and executing demand generation strategies for digital tv/programmic Yes No Do you have 8+ years experience designing and executing demand generation strategies for organic social Yes No Do you have 8+ years experience designing and executing demand generation strategies for email marketing Yes No Have you created and executed a media strategy for TikTok? Yes No By providing us with your phone number and clicking "Submit", you agree that we may call or text you regarding your application. Message & data rates may apply. Submit × Close Want to use your previous application? Use the link sent to your phone to access your latest application or click ‘Apply Again’ to proceed with a new application.